Barbara Cilliers
Design, communications & marketing
June 30, 2021

Is Webflow a good way to go?

Why we chose Webflow to build the marketing page for Snaplet

Here at Snaplet, our staff ratio between the design and engineering team is 1:1. This means our designers are always looking for ways to save our developers time and make their work easier. Snappy (our CEO of naps and smiles) is great for team morale, but since cats can be hard to motivate, the output from them (Snappy is gender-neutral) is pretty low.

All jokes aside, when we were looking for platforms to build our marketing page in, we needed something that was quick, flexible and scalable. It had to be easy to use  by us non-techy designers, since we'd be the ones building it. Given the plethora of platforms out there, decision-fatigue was rife.

After much hair-pulling whilst trialling options we'd rather not mention here, we finally settled on Webflow. And boy, are we happy we found it. Here's why.

First, what is Webflow?

Like Snaplet, Webflow is a software as a service application. It allows designers to build websites within a browser-based visual editing software that automatically generates the code for them. From start to finish, a designer can design, build and publish a website from the visual canvas. Zero engineering time wasted. 100% designer satisfaction.

Why we love it

What makes Webflow great, is that the site can be built, updated and maintained entirely by the design team. It means our engineers can focus all their energy on building an awesome product. In fact, it took me no more than a day to build the landing page. And it is insanely flexible. You really can create whatever you want without much need for additional code. From letter spacing, to z-index to flex-box and display. Did I mention it also has CMS functionality built in? Yup, it's where this very blog post is published.

I love how Webflow bridges the gap between design and development. It's extremely empowering for a designer to be able to have their design look and feel exactly as they intended. Let's face it, engineers are not always as fussed about the details as designers, nor should they have to be.

Here at Snaplet we have a similar aim. We want to bridge the gap between local development and production, between front-end and dev-ops. We want to make things, like bug fixes and adding features, fast and easy without the need for engineers to bug their database administrators. By the way, if you're not yet familiar with Snaplet, here's a quick explainer.

What is Snaplet?

Snaplet is a tool that helps developers create de-identified Snapshots of their production database. Our tool helps you to anonymize or de-identify sensitive data (PII) in your database and create a snapshot of the anonymized or "mock" database before you restore it locally. This makes your local testing environment fast, accurate and above all, safe.

Webflow, we love you.

Barbara Cilliers
Design, communications & marketing